Rolls-Royce, Dyson and PriestmanGoode to speak at Design Council’s new national manufacturing summit

Design Council Gif

Leading Business by Design: Designers and manufacturers come together to ensure the future of British manufacturing

Design Council’s Leading Business by Design Summit is now less than one month away. The high-profile speaker line-up at this must-attend event includes world-leading manufacturing and design organisations, including experts from Rolls-Royce, Volvo and Dyson, as well as industry thought leaders from the EEF and High Value Manufacturing Catapult.

The event will bring together manufacturers, business leaders, designers and policymakers to discuss the future of manufacturing in the UK, and how design can be key to its sustainable growth and innovation.

Held in Birmingham for the first time, the Summit will explore how design methods and tools are being used to drive positive change within UK manufacturing businesses and their supply chains. Expert speakers, panel discussions and audience interaction will explore the latest trends in manufacturing and research into the impact of design on the sector. Attendees will discover how to use strategic design to:


  • Innovate and grow by harnessing the potential of new materials and composites and differentiating their products and services
  • Take a radical new approach to their supply chainsto create a sustainable competitive edge
  • Improve their capabilities by investing in skills
  • Futureprooftheir business by promoting interdisciplinary collaboration



 Register now and save over £165 – quote ‘BMM40’ when booking >>



Design Council has long argued that ‘design-led thinking’ is an important driver of innovation and competitive advantage in any sector. Paul Priestman, co-founding Director of design and brand experience consultancy PriestmanGoode, explains it is no different in manufacturing: “Rapid developments in science, technology and materials are changing the way products are designed and manufactured, and it’s crucial British manufacturing has the skills and interdisciplinary framework to adapt. Changes in the broader manufacturing ecosystem mean designers increasingly need to develop a wider skillset. I believe we’ll see design play a more fundamental role in integrating products and services and enhancing customer experience – our work at PriestmanGoode is already showing that.”


Hosted by Birngham City University, the Summit will bring together decision-makers from a range of industries and sectors. Priestman believes that this type of interdisciplinary event is vital: “So often with design-related events, there are designers on stage talking to an audience of designers. I think it’s crucial to demonstrate to industry leaders that design can add great value to businesses. I hope this Summit will help foster greater links between design and the manufacturing industry.”

Beverley Nielsen, Director Corporate Affairs, Birmingham City University, said: “Birmingham City University is focusing on developing key employability skills working with employers to help our students develop multi-disciplinary overview, ability to bring creativity to problem solving, a practical and enterprising skills-set leading to professional and work-ready graduates. We see design approaches as critical to developing what is sometimes referred to as T-shaped people – able to think both broadly and deeply, bring technical solutions whilst being highly creative in applied contexts, and seen as essential in helping to develop ‘thinking doers’ that businesses are telling us they are looking for in solving current and next generation business challenges.”

John Mathers, Design Council Chief Executive, said: “Britain has the second largest design sector in the world, and the largest in Europe. We need to start flexing this muscle effectively across British industry to unlock the potential of our manufacturing capabilities. It is an increasingly competitive market out there – we believe that design can be the differentiator, and Britain holds all the cards in that department. Collaboration is key to innovation.”

Register now to claim your exclusive 40% discount on the standard ticket price and save over £165 – quote ‘BMM40’ when booking >>