Birmingham Made Me hosting Design Council’s Summit
Birmingham City University has announced it will host Design Council’s Leading Business by Design Summit as part of the Birmingham Made Me Design Expo in June.
This one-day national manufacturing event will explore how the strategic use of design, creativity and new technology can support and drive innovation in the UK. The event aims to encourage manufacturers in all sectors to employ ‘design-led thinking’ in response to an increasingly competitive global market.
The event will be held at Birmingham City University’s City Centre campus, the first time Design Council has hosted its annual Design Summit outside of the capital.
Speaking ahead of the event, Design Council Chief Executive, John Mathers, said: “We are very pleased to be able to bring the Design Summit to Birmingham. The city has an outstanding heritage in manufacturing and design, and we are looking forward to bringing the leading thinkers in business, design, manufacturing and policymaking together to explore how design can drive growth and innovation in the sector.”
The Summit will explore how emerging markets have meant competition no longer takes place between individual businesses, but entire supply chains. Rapid developments in science and technology are changing the way products are designed and manufactured, and it is crucial UK manufacturing has the practical skills and interdisciplinary framework to adapt and deliver real value.
Mathers explains further: “Britain has long been a world leader in manufacturing and design, but maintaining this position is more challenging than ever in today’s global market. Our Leading Business by Design Summit provides the opportunity for all engaged in manufacturing, business and the creative sectors to consider how we can collaborate and accelerate our efforts to drive innovation, growth and even greater success.”
Birmingham City University Vice Chancellor, Professor Cliff Allan, said: “Welcoming Design Council to Birmingham to focus on ways in which design can deliver competitive advantage in manufacturing is a positive development for our regional economy but also says so much about us as a University. Linking science and technology with creative innovation to practically improve the user experience is what we aim to do in our teaching and learning, as well as what the UK requires to secure competitive advantage.”
The Summit will showcase exclusive new research on design in manufacturing within the passenger automotive and civil aerospace sectors, conducted by the Warwick Business School and market research agency RS Consulting.
This groundbreaking event will help strengthen your company, drive business growth and stay ahead of the game. Join the national conversation on design in manufacturing, register today.
Tickets for the Leading Business by Design Summit are available now at a special Early Bird Rate. For further information or to book your place, follow this link.