Search Engine Optimisation In Dublin – First Principles
Search engine optimisation in Dublin is important for all businesses in the capital. After all, as the world becomes more and more digital, in order to make money, you need to ensure that your customers can easily find your website and Google is likely to be their go-to resource. So, here are six 2020 SEO tips to incorporate into your business’s digital marketing strategy:
#1 Invest in long-form content.
Google is continuing to place a lot of value on long-form content for the highest SERP rankings, so you need to invest in quality 2000+ word articles for your website. In years gone by, it was often easy to rank for many keywords with a few 300-word blog posts, but in 2020, that is now rarely the case. Creating your own long-form content can take a lot of time, so don’t be afraid to hire an outsourcing agency.
#2 Contribute to lots of niche-oriented blogs.
Guest blogging is arguably one of the most effective link building strategies to help boost your domain’s SERP rankings. To improve your site’s link juice profile, you need to contact authoritative blogs in or associated with your niche. For example, if your own a business selling quality headphones, you could submit a guest blog post to a popular music blog. When contacting blog editors to submit a post, make sure that your pitch is right to increase the chances of acceptance.
#3 Ensure your website is optimized for mobile devices.
There is no excuse for not having a mobile-friendly website in 2020 – there are now hundreds of high-quality free responsive website design themes available. Google penalizes all websites that aren’t optimized for mobile browsers, so don’t expect to get to the number one position on SERPs with a website that looks like it was made in 1999.
#4 Take keyword research seriously.
Many people think keyword research simply involves brainstorming a few buzzwords related to your niche, but there is a lot more to it than that. You should be using a quality keyword tool to research core metrics of an expanding selection of short and longtail keywords. Core metrics include monthly search volume, competition, related search terms and more.
#5 Remember to focus on local SEO.
It is surprising to many SEO professionals to see businesses regularly failing to capitalize on the limited competition in local search results. With local SEO campaigns, you can often see results much faster and you will not have to spend as much money. A simple way to get started is to start optimizing the content on some pages of your website for location-based keywords.
#6 Work with an SEO agency in Dublin.
Trying to do all of your business’s digital marketing work in-house can be difficult, especially if none of your team have any SEO training or industry experience. To save time and money, many businesses decide to outsource SEO campaigns to professional digital marketing companies in the city, like Dublin SEO. Just make sure you choose a reputable service provider.