Dublin SEO

Search Engine Optimisation In Dublin – First Principles

Search engine optimisation in Dublin is important for all businesses in the capital. After all, as the world becomes more and more digital, in order to make money, you need to ensure that your customers can easily find your website and Google is likely to be their go-to resource. So, here are six 2020 SEO tips to incorporate into your business’s digital marketing strategy:

#1 Invest in long-form content.

Google is continuing to place a lot of value on long-form content for the highest SERP rankings, so you need to invest in quality 2000+ word articles for your website. In years gone by, it was often easy to rank for many keywords with a few 300-word blog posts, but in 2020, that is now rarely the case. Creating your own long-form content can take a lot of time, so don’t be afraid to hire an outsourcing agency.

#2 Contribute to lots of niche-oriented blogs.

Guest blogging is arguably one of the most effective link building strategies to help boost your domain’s SERP rankings. To improve your site’s link juice profile, you need to contact authoritative blogs in or associated with your niche. For example, if your own a business selling quality headphones, you could submit a guest blog post to a popular music blog. When contacting blog editors to submit a post, make sure that your pitch is right to increase the chances of acceptance.

#3 Ensure your website is optimized for mobile devices.

There is no excuse for not having a mobile-friendly website in 2020 – there are now hundreds of high-quality free responsive website design themes available. Google penalizes all websites that aren’t optimized for mobile browsers, so don’t expect to get to the number one position on SERPs with a website that looks like it was made in 1999.

#4 Take keyword research seriously.

Many people think keyword research simply involves brainstorming a few buzzwords related to your niche, but there is a lot more to it than that. You should be using a quality keyword tool to research core metrics of an expanding selection of short and longtail keywords. Core metrics include monthly search volume, competition, related search terms and more.

#5 Remember to focus on local SEO.

It is surprising to many SEO professionals to see businesses regularly failing to capitalize on the limited competition in local search results. With local SEO campaigns, you can often see results much faster and you will not have to spend as much money. A simple way to get started is to start optimizing the content on some pages of your website for location-based keywords.

#6 Work with an SEO agency in Dublin.

Trying to do all of your business’s digital marketing work in-house can be difficult, especially if none of your team have any SEO training or industry experience. To save time and money, many businesses decide to outsource SEO campaigns to professional digital marketing companies in the city, like Dublin SEO. Just make sure you choose a reputable service provider.

Hull Web Design

Unique Website Branding Ideas To Help Your Business Stand Out

Making your business stand out has become a tough task due to crowded markets. Crowded markets translate to intense competition. As a business owner, you need to come up with solutions to make your business stand out.

You must find ways to make your business recognised in your niche. Customers should trust your business. For this to happen, you need to brand your business, products and services.

There may be many brands in your specific niche. You need to be unique for your branding campaigns to be successful. Here are some branding ideas that’ll your business stand out:

1. Develop A Great Logo
Visual marketing is critical in branding. First impressions matter. People immediately notice the visual aspects of your business during interactions.

You should have a memorable logo for your business. It should evoke good feelings. It should also make people understand the type of business that you are running.

2. Take Advantage Of Social Media
Having social media accounts for your business is important. Sites such as Facebook, Instagram and Twitter can offer you a large audience. By interacting with users of these platforms, you build an audience and authority.

You can build brand awareness through social media campaigns. This helps potential customers find out what your business does. You can also respond to questions that potential customers have. Even more, you can create brand awareness without spending a dime.

3. Create Brand Videos
Video content is 10X more likely to drive engagements as compared to text-only posts. People are more likely to share and comment on videos rather than text-only posts. Create videos that educate buyers about your products or services. This helps potential clients relate to your brand.

Still, you need to incorporate other visual aids such as graphics and illustration. This helps to bring out your brand content in an entertaining and informative manner.

4. Create A Tagline
A tagline or slogan embodies the essence of your business and brand. Your brand slogan need not be directly linked to your services or products. For instance, “Just Do It” by Nike is one of the most popular taglines.

You should develop a memorable slogan to convey your brand’s essence. Remember, your tagline should differentiate your brand from those of your competitors. Still, it needs to be positive. Develop an inspiring slogan that can instantly remind someone about your business. The phrase must not be too long, as Hull Web Design explains.

5. Don’t Forget About Your Packaging
You should ensure your packaging design is memorable and attractive. Your product should give a new customer that wow feeling when he or she holds it. Never take the packaging of your products lightly. You may lose lots of customers if you do so. Make sure you impress your customers through your packaging design.

Branding is a key aspect for your business if you want to stand out. You can stay ahead of your competition if you implement actionable branding strategies. By implementing these 5 strategies, you can easily impress your audience and build a reputable brand. Still, you can attract new customers as you make your brand more popular.

Birmingham SEO Expo

How To Run A Digital Marketing & SEO Expo

Digital marketing is one of the most effective ways to market businesses of any size. If you want to stay on top of the trends and you want to bring customers and providers together you need to set up a digital marketing expo. A digital marketing expo is a great way to connect people and you also get to explore all of the latest trends. The marketing expo is a great idea but you do need to know how to set it up.

Setting up an expo is a challenge and there are lots of things you need to do to get your expo set up. One of the first things you need to do is decide where you are going to hold the expo. You will need to rent a meeting space. This means you need to have an idea of where you want the expo to be and you also need to think about how many people are going to be attending the expo. The size of the expo is going to depend on many people are attending.

You have to take the cost of renting the hall into consideration. You will need to work your costs into the admission price so you don’t end up losing money. When you put on an expo it is very easy to lose money. You have to be careful to make sure that you choose a price that isn’t too high or too low so you don’t discourage people from attending.

When you have the hall figured out you need to think about what kind of special programs and seminars you want to put on. You have a lot of choices for seminars but you want to make sure that you choose a good program full of interesting lectures. Make sure that you choose the right people to give the lectures as well.

There are so many factors that go into putting on a good digital marketing expo. You need to take your time to ensure that you choose the expo that is going to make you money and also provide useful information to everyone that goes to the expo. There are so many choices and it will be a lot easier to take care of your needs when you choose the right expo. Digital marketing is a huge benefit to any business and it allows your business to make a lot of money.

Birmingham SEO Expo

As SEO Agency Birmingham explains, you have a lot of different options that you can take advantage of when you are setting up an expo. A good expo is going to make things easier for you and you can quickly take care of all of your needs. Once you have an idea of what you want to do with the expo you will need to go ahead and start marketing the expo so people are excited and willing to sign up. You want to create a buzz around the expo so people start talking about it. When you pull off an exciting expo it will make money.

Birmingham Made Me

Welcome to Birmingham Made Me Design Expo

Thank you for visiting Birmingham Made Me.

As you know Birmingham is perhaps the most amazing and most progressive city in the United Kingdom, withg a rich history of innovation and industry for hundreds of years. You only have to look at the broad range of technologies and market leading businesses based in Birmingham to get some sort of an understanding of the strength of the spirit of independence and entrepreneurship that runs through the city.

When you want to see more, we look forward to seeing you at our next big event!